About This Episode
Zach Burton is a Product Marketing Manager at Spotify, helping bring insights and strategy to artists and the music industry. In this episode, Zach shares: ✅ How he transitioned from ESPN & sports journalism to brand marketing ✅ His role in Spotify Wrapped—one of the most iconic marketing campaigns of all time ✅ The differences between brand & product marketing and how they work together ✅ His quarter-life crisis at 25 that led him to break into Spotify Zach’s journey is packed with lessons for aspiring marketers looking to break into entertainment, tech, and brand strategy. Whether you’re an agency pro eyeing brand-side roles or a student figuring out your path, this episode is filled with insights you can’t miss. Connect with Zachery: https://www.linkedin.com/in/zacheryburton1/ Connect with Breaking and Entering: https://www.linkedin.com/company/breaking-entering-podcast/ Connect with Geno: https://www.linkedin.com/in/genogeno/ Join our GroupMe: https://web.groupme.com/join_group/102437585/xg5Z5tei
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
Sponsorship
Interested in sponsoring The Last Advertising Podcast? Learn more.
Newsletter
One conversation.
Every Wednesday.
Get the next episode in your inbox the moment it drops.