About This Episode
Senior Agencies Reporter Brian Bonilla (Ad Age) joins Geno Schellenberger (Breaking and Entering Media) for a Labor Day special covering the biggest shifts in the agency world, from AI tools to in-housing trends to indie shops scoring major wins.What you’ll learn in this episode:Why brands want agencies as in-house enablers (creative consulting + AI guidance)The latest on Dentsu’s shake-up and what it could mean for the marketWhy T-Mobile pulled creative in-house and who’s still on the rosterHow Opinionated won Shake Shack and what that pitch looked likeThe RTO model with receipts: Motion Agency’s 88 WFH daysBig people moves: Asia West exits W+K Portland after 17 yearsThe rise of pitch theater (yes, one agency built a fake White Castle)NYC culture checks: Mojo Supermarket’s new space, Mechanism at Hudson Yards⏱️ Timestamps00:00 Labor Day cold open01:05 Rapid fire: creativity, inspirations, J. Cole for a dollar, Invincible on Prime04:40 Favorite city and travel take06:10 Best recent read: robot vacuums + RoboRock Q509:10 Streetwear chat and Whatnot finds11:20 Agency model shift: enabling in-house teams + AI guidance15:20 Who’s gaining momentum: Brandtech, Known, PMG, ITG17:10 Dentsu’s bankers and international options20:05 T-Mobile in-housing and creative roster23:10 Opinionated’s Shake Shack win explained26:10 QSR round-up: White Castle, Dairy Queen, pitch theater29:15 Motion Agency’s RTO model with data33:10 Asia West exits W+K Portland35:00 NYC agency spaces: Mojo, Mechanism, Dumbo vs. Chinatown38:00 Tease of the next B&E projectMore from Breaking and Entering Media:💼 Follow on LinkedInDaily insights, creative breakdowns, and industry news.https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publicationshttps://www.breaking-entering.com/blog💬 Join our Unlocked GroupMeFor aspiring advertising professionals and job announcements.https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The VaultOur insider newsletter with real advice and deep dives.https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videoshttps://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertisinghttps://www.crowbarawards.com/🤝 Work With UsFor sponsorships, custom content, or partnerships:jack@breakenterpod.com#Advertising #AdAge #Agencies #AI #InHousing #ShakeShack #BreakingAndEntering #Podcast
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
Guest
Brian Bonilla
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