About This Episode
Lorenzo Costa didn’t wait for permission to build a new kind of agency. He just started. At 25, he’s already the CEO of Link Creative, a Chicago-based shop that's turning legacy brands into digital natives. In this episode, we talk about building in-house intentionally, why your own brand should be your best client, and how DJing laid the groundwork for agency leadership. It’s a crash course in content-led growth, Gen Z hustle, and rejecting the traditional agency blueprint. For anyone looking to just go for it, this one’s for you. More from Breaking and Entering Media:💼 Follow on LinkedInhttps://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publicationshttps://www.breaking-entering.com/blog💬 Join our Unlocked GroupMehttps://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vaulthttps://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videoshttps://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertisinghttps://www.crowbarawards.com/🤝 Work With Usjack@breakenterpod.com
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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