About This Episode
In this episode, pro skateboarding legend Tony Hawk and strategic force Adam Wilson, Co-Founders of D/Cal dive into how their agency is redefining advertising by putting subculture at its core. From skate parks to Scotts Lawn Care, they explore why understanding passions matters more than demographics, and how creators - not just agencies - are shaping culture. You'll hear about D/Cal’s “sub method,” the power of pods over departments, and what brands can learn from skaters. Whether you’re breaking in or starting something of your own, there’s plenty of inspiration here - straight from the GOATs. Connect with Adam: https://www.linkedin.com/in/themedium/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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