About This Episode
Spangler Candy just shook up the industry with Ghosted Sweethearts, a Halloween launch that flips the script on Valentine’s Day. In this episode of Breaking and Entering News, Evan Brock, VP of Marketing at Spangler Candy, reveals how the brand turned modern dating struggles into a viral product. From situationships to ghosting, discover how Sweethearts is owning the cultural conversation, why blank candy hearts might be the boldest move yet, and what it takes to keep a 100-year-old brand at the center of today’s trends.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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