About This Episode
Kirsten Atkinson didn’t just break into advertising. She reverse-engineered it, and made it culture-forward. As SVP of Brand Partnerships at Complex Networks, she turns brands into youth culture co-conspirators. She walks us through her bi-coastal career path, how she survived 18 years in agency life, and why branded content shouldn't just feel like 30-second pre-roll. If you've ever said "we're not cool enough to work with Complex," Kirsten probably already heard you and still figured out a way to make it work. This episode is a blueprint for brands trying to be relevant without trying too hard. Tap in for smart strategy, big ideas, and a custom Adidas collab she may have invented live.
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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