About This Episode
Here it is. Handpicked by Eric Kallman himself, the Blue Crowbar award-winning campaign. The Blue Crowbar goes to the single best campaign submitted. Best in Show. We asked the nation of aspiring advertisers to develop a brand identity and creative marketing campaign that establishes the Amtrak rail system as a way to enjoy travel, have a positive impact on the environment, and reach incredible destinations across the U.S. And this one fantastic human did it so wonderfully. Nikhil Rajagopalan came up with the campaign: “Your Window to America” The winning idea: "With services in 46 of the 48 contiguous states in the U.S., Amtrak does only what it can do: provide a window to everything beautiful America has to offer." Listen to his conversation with the guest judge, Eric Kallman. Links: Check out Nikhil's Portfolio: https://nikhilrajagopalan.com/ See his full campaign: https://www.crowbarawards.com/previous-winners
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
Sponsorship
Interested in sponsoring The Last Advertising Podcast? Learn more.
Newsletter
One conversation.
Every Wednesday.
Get the next episode in your inbox the moment it drops.