About This Episode
Breaking and Entering Advertising Podcast – Polaroid Nostalgia: Crowbar Awards Special Episode In this special episode, we celebrate the winners of the Crowbar Awards, a global creative challenge judged by Joe Staples, CCO of Mother USA. This quarter’s brief was designed for Polaroid, aiming to inspire digital natives to embrace nostalgia and create meaningful connections. We’re joined by the Blue Crowbar-winning team, Kailyn Sawhny and Ross Yenerich, who share their creative journey, collaboration process, and the story behind their winning campaign. Joe Staples offers his expert feedback, unveiling his "diamond approach" to evaluating creativity and providing invaluable insights for aspiring advertisers. Discover how the team crafted a campaign that captures the essence of memory, storytelling, and the timeless appeal of Polaroid. Check out their campaign videos at www.crowbarawards.com and learn what it takes to stand out in advertising. Connect with the winners and hire them! https://www.linkedin.com/in/rosswhy/ https://www.linkedin.com/in/kailyn-sawhny/
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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