About This Episode
Michelle Edelman is the CEO of PETERMAYER, an independent agency based in New Orleans that believes joy can be a business driver. With a career spanning both client-side and agency leadership, Michelle shares: ✅ How she transitioned from marketing to agency life ✅ Why joy is the key to building better brands ✅ How PETERMAYER’S Joy Factor quantifies emotion’s impact on consumer behavior From her early career managing agencies to leading one of her own, Michelle offers powerful lessons on career growth, agency culture, and the emotional science behind great advertising. Connect with Michelle: https://www.linkedin.com/in/michelleedelman/ Connect with Breaking and Entering: https://www.linkedin.com/company/breaking-entering-podcast/ Connect with Geno: https://www.linkedin.com/in/genogeno/ Join our GroupMe: https://web.groupme.com/join_group/102437585/xg5Z5tei
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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