Joslyn Summerset on Brand Strategy and Consumer Insights, Group Account Director at DCX
About This Episode
Joslyn Summerset, Group Account Director at DCX Growth Accelerator, joins us to unpack the power of cultural strategy and why understanding what truly makes consumers tick goes far beyond basic demographics. She shares her journey from digital to creative, working with mission-driven brands like Ben & Jerry’s and Newman’s Own, and what drew her to DCX’s unique, strategy-first model. Joslyn also gets candid about navigating burnout, the value of taking career risks, and how living in Mexico has shifted her perspective on work-life balance. Connect with Joslyn: https://www.linkedin.com/in/joslynsummerset/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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