About This Episode
Welcome back toBrandSide, where we interview themarketing leaders agency professionals report to.In this episode, we sit down withJenny Lewis, CMO & President of The Knot Worldwide, to discuss how she led abold rebrand of The Knot to connect with Gen Z and today’s social-first audience.✅ How she transitioned frompolitical campaign management to marketing✅ Herseven-year career at Uber and the lessons that shaped her leadership✅ Thestrategy behind The Knot’s rebrand and how it stays relevant today✅ How ahandwritten thank-you note couriered via Uber landed her a life-changing jobThis episode is packed with insights for marketers looking to break in, build their careers, and understand how brands evolve for new audiences.🎙️Connect with Jenny:🔗Jenny Lewis’ LinkedIn🔗The Knot Worldwide Careers🎧Connect with Breaking and Entering:🔗All Our Links for Success⭐Love this episode? Drop a 5-star review on Apple Podcasts or Spotify to help us bring more top-tier marketing leaders to the show.
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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