INDIE WEEK FINALE: How Matt Heath Built Partyland & Redefined Independent Agencies
About This Episode
Welcome to the grand finale of Indie Week!Today, we’re closing out an incredible week of conversations with Matt Heath, Founder & Chief Creative Officer of Partyland - the agency built on the philosophy of having fun for a living.In this episode, Matt shares:Why he doesn’t consider himself an "ad person"- but a creative first.His wild journey from musician to advertising, with a detour writing for Eastbound & Down.How Partyland attracts clients who "get it" - and filters out those who don’t.The real meaning of independence in today’s agency world -and why he believes some agencies are stretching the definition.The biggest mistake young creatives make: Chasing money instead of learning.If you’ve ever wondered what true creative freedom in advertising looks like - this episode is for you. Connect with Matt: https://www.linkedin.com/in/matt-heath-105166140/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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