31m

If Advertising Wants Creators, It Needs to Understand Them with Maryah Greene

Artwork for episode: If Advertising Wants Creators, It Needs to Understand Them with Maryah Greene

About This Episode

If this were the last advertising podcast ever made, Maryah Greene thinks the industry should learn how to actually work with creators.She would know. Before joining Droga5, Maryah was one.Her career started as a third-grade teacher before a plant-focused Instagram account turned into a full-time creator career, brand partnerships, a design business, and eventually an entirely new career inside advertising.Today, Maryah is Creator Partnerships Lead at Droga5, helping brands, agencies, and creators understand one another.On what we're pretending is the final advertising podcast, Maryah and Geno Schellenberger talk about what brands still misunderstand about creators, why niche communities are becoming more valuable, what five years on the creator side taught her about advertising, and why unconventional experience can become an advantage in this business.This is The Last Advertising Podcast.Until maybe next week.View all the last episodes at www.thelastadvertisingpodcast.com

Host

Geno Schellenberger, host

Geno Schellenberger

Co-founder, Breaking and Entering Media

Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.

Guest

Maryah Greene

Maryah Greene

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