About This Episode
Courtney Williams is Chief Growth Officer and Partner at The Variable, where she leads the independent agency’s growth strategy, positioning and business development efforts.In this episode, Courtney explains why hard work alone does not guarantee career advancement and what ambitious professionals need to do next. She shares how to develop a clear point of view, build meaningful relationships, increase your visibility and find people who will advocate for you in rooms you have not entered yet.Courtney also breaks down her five drivers of agency growth: reputation, relationships, retention, relevance and revenue. She explains what motivates CMOs, why intuition matters in new business and what separates winning agencies from the competition.Geno and Courtney also discuss the changing purpose of advertising internships and how becoming a first-time mother inspired Courtney to make the biggest move of her career.For more from B&E, including newsletters, social videos, advertising news and live shows, visit www.breaking-entering.com. Brands! Partner with Breaking and Entering Media by emailing: breakingandentering@smoothmedia.co
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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