About This Episode
In this episode, Pedro Lerma, CEO and Founder of LERMA, shares his path into advertising - from creating a bold Ad Age mock-up to landing a role at The Richards Group and eventually launching his own independent agency. With clients like Avocados from Mexico, The Home Depot, and Salvation Army, Lerma has built a purpose-driven agency that blends creativity with impact. Whether you're breaking into advertising or aiming to lead, Pedro’s insights on leadership, risk-taking, and agency culture are invaluable.Connect with Pedro: https://www.linkedin.com/in/pedro-lerma-964142/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
Sponsorship
Interested in sponsoring The Last Advertising Podcast? Learn more.
Newsletter
One conversation.
Every Wednesday.
Get the next episode in your inbox the moment it drops.