24m

How Mischief and Kraft Heinz Made A.1. Go Viral

Artwork for episode: How Mischief and Kraft Heinz Made A.1. Go Viral

About This Episode

It started with a political gaffe. It ended with A1 Steak Sauce dominating Instagram, John Oliver, and the late-night circuit.Jess Vultaggio (Kraft Heinz) and Kevin Mulroy (Mischief) reveal how a late-night text chain and a bold creative gut-check turned a tiny moment into a marketing masterclass.Follow Breaking and Entering on LinkedIn for more advertising news: https://www.linkedin.com/company/breaking-entering-podcast/

Host

Geno Schellenberger, host

Geno Schellenberger

Co-founder, Breaking and Entering Media

Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.

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