How Colle McVoy Developed Two Standout Super Bowl Activations with Paris Hilton and Wayne Brady
and Wayne Brady
About This Episode
Super Bowl activations without Super Bowl ads? That’s exactly what Colle McVoy pulled off with Frank’s RedHot x Paris Hilton and Purdue x Wayne Brady, creating two viral game-day moments that broke through the noise. In this episode, Meghan Figueroa (VP, Group Creative Director) and Andrew Miller (VP, Group Earned Creative & Media Relations Director) take us behind the scenes of these earned-media-driven activations, revealing how they tackled production challenges, last-minute pivots, and Super Bowl-sized expectations to make it all happen.Tap in to hear how they made it happen. 👇🔗 Learn more about Colle McVoy: collemcvoy.com🎙 Connect with Andrew Miller: linkedin.com/in/andrewthomasmiller🎙 Connect with Meghan Figueroa: linkedin.com/in/meghanfigueroa
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
Guest
Paris Hilton
and Wayne Brady
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