About This Episode
Jeff Kling is the mind behind some of the most legendary campaigns in advertising history. From Miller High Life to Arby’s “We Have the Meats” to the iconic Dos Equis “Most Interesting Man in the World,” Jeff has shaped culture with his words and ideas. In this episode, he opens up about the struggles of selling bold work, the truth about why most advertising misses the mark, and the lessons he learned from decades at Fallon, Wieden+Kennedy, and beyond. Hear the real story behind naming Hims, and why strategy matters more than repetition. If you want to know what it really takes to make work that changes the game, this is a conversation you cannot miss.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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