About This Episode
JPMorgan Chase is taking cues from fashion to redefine what a credit card can be. Chief Brand Officer Leanne Fremar joins Breaking and Entering Media to share how her background at Gucci, Ralph Lauren, and Starbucks shaped a bold new campaign that treats the Sapphire Reserve like a luxury handbag. We dive into building brands in-house, collaborating with icons like Claudia Schiffer and Hailey Bieber, and why creativity is the key to making finance feel aspirational.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
Sponsorship
Interested in sponsoring The Last Advertising Podcast? Learn more.
Newsletter
One conversation.
Every Wednesday.
Get the next episode in your inbox the moment it drops.