About This Episode
We challenged Brian Bonilla to build his ultimate agency roster using only fictional characters. The brief? Assemble your dream C-suit and creative leads with zero real-world limitations and zero legal oversight. There were HR violations. There were culture wars. There were questionable hires that would make any holding company sweat. Tune in for the most unhinged strategy session you’ll hear this week and vote for the fake agency that would absolutely win a Cannes Lion and get sued by lunch.
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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