About This Episode
This week, we dive deep into the independent agency mindset with John “JP” Petty III, Founder & Executive Creative Director of 14th and Market. After a career working at Translation, United Masters, and Wieden+Kennedy, JP set out to build an agency that tells authentic stories, shapes culture, and creates work that makes people ask, ‘Is that an ad?’In this conversation, we cover:The transition from ad industry leader to indie agency founderHow JP built Bodega at Wieden and Kennedy and what it taught him about leadershipThe unique challenges & advantages of running an independent agencyWhy culture is the key to creative success - and how 14th and Market is shaping itKey lessons for breaking into advertising & standing out in today’s industryConnect with JP: https://www.linkedin.com/in/jpettyiii/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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