BrandSide: Maria Bartolome Winans, CMO of Kyndryl, on Shaping a Global Brand Identity
About This Episode
In this BrandSide episode, Maria Bartolome Winans, Chief Marketing Officer at Kyndryl, takes us inside the bold journey of launching a brand and global marketing organization from scratch for the multi-billion-dollar IT infrastructure services company. From the meaning behind the name "Kyndryl" to how customer feedback shaped the company’s brand identity, Maria shares how she helped humanize a tech giant and drive global impact. She dives into the innovative "Double Your Impact" campaign, the creation of the "Kyndryl Way" cultural platform, reflects on her transition from IBM, and offers inspiring advice for marketers ready to lean into discomfort, take risks, and think boldly. Connect with Maria: https://www.linkedin.com/in/maria-bartolome-winans-41008014/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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