BrandSide: Agency vs. Brand with Garth Weber, Chief Brand and Marketing Officer at Duluth Trading
Chief Brand and Marketing Officer at Duluth Trading
About This Episode
Join Garth Weber, SVP & Chief Brand and Marketing Officer at Duluth Trading, as he shares his journey from agency life to leading iconic brands like Adidas, Wilson, and Duluth Trading. Garth unpacks the key differences between agency and brand roles, offering valuable advice for advertising professionals navigating these paths. Learn how he approaches storytelling, brand transformation, and managing global creative strategies. Whether you're an agency pro or considering a move to the brand side, this episode is packed with actionable insights. Tune in to explore how to create work that truly resonates. Garth's LinkedIn: https://www.linkedin.com/in/garth-weber-52618538/ Connect with Geno: https://www.linkedin.com/in/genogeno/
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
Guest
Garth Weber
Chief Brand and Marketing Officer at Duluth Trading
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