
About This Episode
NHL, NBA, NFL, MLB. You know these, but do you know PBR? It's time to learn about professional bull riding with our guest, Tripp Wheat, Director of Sales at Professional Bull Riders, LLC (PBR), on Breaking and Entering Brand-side. Tripp is revolutionizing PBR by drawing in diverse partners and widening the sport's appeal far beyond its traditional audience. Hear how strategic partnerships propel PBR into new markets and catch Tripp's expert advice for marketers aiming to leave their mark. Listen for an episode packed with insights and strategies that are shaping the future of sports marketing.
Host

Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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