About This Episode
In this episode, we sit down with Justin Hooper, SVP and Head of Creative at Wpromote, to explore the intersection of creativity and performance marketing. Justin shares his unique career journey - from working at creative agencies to leading the charge in performance marketing. He breaks down the marketing funnel, explains how brands can successfully blend creativity with data-driven strategies, and shares invaluable advice for those looking to break into the industry. Connect with Justin: https://www.linkedin.com/in/justinmhooper/ Follow Breaking and Entering on LinkedIn for Daily Ad News: https://www.linkedin.com/company/breaking-entering-podcast/posts/?feedView=all
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
Guest
Justin Hooper
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