Behind the Slate Auto Launch with Ben Whitla, Head of Brand and Marketing
Head of Brand and Marketing
About This Episode
Ben Whitla, Head of Brand and Marketing at Slate Auto, joins to share how they’re launching a new kind of EV. From ditching traditional car marketing to creating a modular, customizable vehicle, we cover the thinking behind the brand and campaign. Plus, how their taxidermy ad and internet puzzle got people talking.Follow B&E on LinkedIn for daily ad news you need to know! https://www.linkedin.com/company/breaking-entering-podcast/
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
Guest
Ben Whitla
Head of Brand and Marketing
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