BBDO New York CCO Michael Aimette on Why Great Ideas Beat Perfect Craft Every Time
About This Episode
Michael Aimette didn't set out to become Chief Creative Officer of BBDO New York.He started in media planning, considered journalism, moved to Ireland to write a novel, directed a feature film, and eventually found his way back to advertising.In this episode, Michael shares the unconventional path that shaped his creative philosophy, why curiosity matters more than career planning, and why today's creatives often spend too much time polishing ideas instead of generating them.We also discuss:Why work-life balance actually gets harder as you become a CCOThe biggest mistake young creatives make with AIHow award-winning ideas are discoveredWhy collaboration beats individual geniusThe campaigns that changed how he thinks about creativityWhat separates great creative leaders from everyone elseWhether you're a student, junior creative, strategist, or agency leader, this conversation is packed with practical advice for building a long creative career.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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