ADjunct! Dr. Karen Freberg, Professor of Strategic Communications at the University of Louisville
About This Episode
Dr. Karen Freberg on Bridging the Gap between Academia and Industry. In this episode, Dr. Karen Freberg shares her experiences as a professor in strategic communications at the University of Louisville. She highlights her approach to teaching and her role in managing a student-run strategic communications agency. She discusses how she focuses on bridging the gap between academia and the industry and why she champions her students to take ownership of their learning. Additionally, Dr. Freberg shares examples of how her students have benefited from personal branding and real-world experience, including opportunities to work with esteemed companies and on high-profile events. 00:00 Introduction and Welcome 00:50 Getting to Know Dr. Karen Freberg 01:28 Bridging the Gap Between Academia and Industry 02:18 The Journey of a Student Athlete 03:27 Discovering Public Relations 05:19 The Importance of Personal Branding 08:16 Success Stories: From Students to Professionals 12:46 The Power of Passion and Initiative 19:40 The Struggles and Joys of Advertising 20:09 The Importance of Creativity in Strategic Communication 21:25 The Journey of Building a Student Agency 21:55 The Challenges and Triumphs of Launching a Student Agency 22:17 The Role of Students in Shaping the Agency 24:40 The Growth and Success of the Student Agency 25:32 The Impact of the Student Agency on the Community 32:07 The Future of the Student Agency 33:48 The Role of Podcasts in Student Learning 36:48 The Impact of Teaching on Students 37:37 Connecting with Karen Freberg
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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