About This Episode
Breaking Down Ad Age's A-List 2024 This episode features a discussion between Brian Bonilla (Senior Agency Reporter at Ad Age) and Geno Schellenberger (Comms lead at Havas Chicago), breaking down Ad Age's prestigious A-list of top advertising agencies for 2023. They provide insights into the selection process, emphasizing the list's significance in the industry, including categories like the top 10 agencies, standouts, and the best in specific areas such as agency culture. They highlight notable agencies such as Mischief and Highdive and discuss the impact of receiving this accolade. They dive into the implications for aspiring advertisers, suggesting leveraging this list to learn about and enter the industry. 00:00 Special Episode Alert: The A-List Reveal 02:10 Unveiling the A-List: The Top Agencies of the Year 08:07 Deep Dive into the Top 10 Agencies of 2023 19:13 Exploring the Top 5 Agencies and Their Impact 24:22 Exploring the Success of Goodby and Mischief25:15 The Rise of Mischief: A Deep Dive 26:16 The Story of Greg Han and the Impact of NFA 28:47 Unveiling the Strategy Behind Mischief's Success 32:39 Spotlight on Independent Agency of the Year 36:11 Exploring In-House Agency Excellence with Yeti 43:18 Agency Executive of the Year: A Story of Resilience 48:23 Wrapping Up: The Power of Brand and Agency Recognition
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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