About This Episode
Claire Zimmerman hacked Cannes in 2018. With some minor fear and uncertainty, she and some friends sent an unsolicited airdrop to start the conversation about the Me Too Movement at a then silent Cannes Festival. It leads to this site: https://unsolicitedairdrop.com/ In just the 5 days they were there for Cannes Lions, their site had 200+ unique visitors from 15 different countries--and they're still rolling in. The total is now at 39 countries worldwide through purely organic sharing while addressing a critical issue in the communication space. Today, she is a Senior Art Director at TBWA\Chiat Day and creates culture-shifting work for global brands like Nike, Panera and Mountain Dew. Visit our Instagram @EnteringAd to connect with her! --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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