About This Episode
In this combo episode, we sit down with Barry Dan and Danny Weisman, co-founders of Obsessed Media, to unpack what’s actually broken in modern media buying. From trivia-fueled debates on CPMs and upfronts to a deep dive on principal-based buying, transparency, and why so many brands are over-investing in the wrong channels, this conversation pulls back the curtain on how media really works today. Barry and Danny share why context matters more than hyper-targeting, how challenger brands can escape being “imprisoned by the algorithm,” and what it takes to build a modern media agency built around trust, attention, and impact.More from Breaking and Entering Media:💼 Follow on LinkedIn / 📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437...✉️ Subscribe to The Vault https://breakingandenteringadv.substa...📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.c...🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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