
About This Episode
Today, Breaking and Entering heads to McGarrah Jessee in Austin to unpack why the city has become one of advertising’s most creatively alive markets. Strategy lead Jen Hruska and CEO Britton Upham dig into how Austin’s laid back culture fuels better work, why individuality matters more than trying too hard, and what it really means to build brands with integrity. From "advertising athletes" to "in demand and choosy" partnerships, this episode is a look inside an agency that believes good can still be good business.This episode was produced in partnership with McGarrah Jessee More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Host

Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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