About This Episode
This week, Breaking and Entering breaks into Bakery’s Austin HQ where the lobby is a bar, the agency has a spirit animal, and the work is built by people who are hungry to make things that actually matter. Founders and creative leaders unpack why Austin has become one of advertising’s most magnetic cities, how indie agencies are reshaping the culture, and what it really takes to build work without layers, gimmicks, or bureaucracy. From custom Nike sneakers to 3D-printed prototypes, this episode is a look inside an agency that does not just launch brands but helps invent them.This episode was produced in partnership with Bakery.More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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