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#513 - Jeff Goodby | Sit Down With The Legend Who Wrote "Got Milk?"

Artwork for episode: #513 - Jeff Goodby | Sit Down With The Legend Who Wrote "Got Milk?"

About This Episode

Jeff Goodby joins Breaking and Entering to unpack how a career built on curiosity, risk, and a little vandalism reshaped modern advertising. From breaking into the industry with a homemade portfolio to co-founding Goodby Silverstein & Partners, Jeff shares hard-earned lessons on ideas, leadership, and why the best work should feel a little dangerous. He dives into the thinking behind iconic campaigns, the power of noticing what others overlook, and what the next generation needs to survive and stand out. A masterclass, if you will, in doing the work your mom definitely wouldn’t think of.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

Host

Geno Schellenberger, host

Geno Schellenberger

Co-founder, Breaking and Entering Media

Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.

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