About This Episode
Erica Roberts sits down with Brian and Geno to talk about what it really takes to stay on top in advertising today. She shares how fear fuels her creativity, why she fights boredom by choosing the hard problems, and how hands-on leadership keeps BBH USA winning big. From falling asleep at concerts to relaunching iconic brands with swagger, Erica brings honesty, humor, and practical advice for anyone chasing a career that keeps them excited to show up every day.Subscribe and listen to Working Smarter — A podcast about AI and modern work: https://workingsmarter.ai/More from Breaking and Entering Media:💼 Follow on LinkedIn https://www.linkedin.com/company/breaking-entering-podcast/📖 Read our Publications https://www.breaking-entering.com/blog💬 Join our Unlocked GroupMe https://groupme.com/join_group/102437585/xg5Z5tei✉️ Subscribe to The Vault https://breakingandenteringadv.substack.com/📹 Subscribe to our :60 Advertising News Videos https://breakingandentering.beehiiv.com/🏆 Check out the Crowbar Awards to break into advertising https://www.crowbarawards.com/🤝 Work With Us - Email: breakingandentering@smoothmedia.co
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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