#242: Tom Scharpf, Chair of Art Direction, and Holly Hessler, Chair of Copywriting, on the VCU Brandcenter Experience
About This Episode
In this episode, Geno Schellenberger sits down with VCU Brandcenter faculty Tom Scharpf, Chair and Professor of Art Direction, and Holly Hessler, Chair and Professor of Copywriting. They explore what makes the Brandcenter’s master’s program a launchpad for successful advertising careers, from its collaborative, real-world focus to its supportive, creative community. Tom and Holly share their journeys from industry pros to educators, reflecting on the transformative Brandcenter experience, the power of networking, and the vibrant creative energy in Richmond. They highlight the value of mentorship, the ideal Brandcenter candidates, and the rewarding nature of teaching in advertising. Fall applications are open! Check out Brandcenter here: https://brandcenter.vcu.edu/
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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