About This Episode
Kelsey Hodgkin, CEO and partner of Special US, discusses the agency's focus on independent creativity and the importance of making work that is truly special. She shares her unconventional path into advertising and emphasizes the value of empathy, critical thinking, and having a clear point of view in strategy. Kelsey also highlights the significance of studying art forms outside of advertising and encourages aspiring strategists to immerse themselves in things they like and don't like. 00:00 Introduction and Background 03:11 The Power of Independent Creativity 08:43 Special US and Its Unique Proposition 15:05 Breaking into Advertising and the Importance of People 21:44 Developing a Strategy Style and Advice for Aspiring Strategists 28:50 Questions for Strategy Interviews 35:34 The Value of Travel and Having Bigger Goals 36:56 Conclusion and Contact Information
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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