About This Episode
Join us on the Breaking and Entering Advertising Podcast as we welcome Meg Farquhar and Kendra Schaaf from Schaaf. In this episode, they discuss their career journeys, starting and running Schaaf, and advice for aspiring advertisers. Learn about their experiences at top agencies like TBWA\Chiat\Day and Ogilvy, how they built Schaaf, and their thoughts on the evolving advertising landscape. Discover valuable insights for breaking into the industry and what it takes to succeed. 00:00 Welcome to the Breaking and Entering Advertising Podcast01:09 Meet Kendra Schaaf: From Career Beginnings to Founding Schaaf03:35 Meg Farquhar's Journey in Advertising05:22 Early Roles and Career Insights08:29 Building Schaaf: Vision, Mission, and Values17:28 Branding and Positioning: Lessons from the Founders23:50 Advice for Aspiring Advertisers32:12 Closing Thoughts and Contact Information
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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