About This Episode
Have you ever fallen in love with a brand so much that you could see yourself dedicating your career to it? This week, Josh Dobbie lets us in on his enchanting journey with Sorinex. Sorinex has been the leading innovator in American-made strength equipment since 1980. This isn't about strength training or gym talk; it's about what happens when an individual forgoes traditional marketing norms, raises their hand, and passionately tells a brand's story to the world. From the heartbeat of Sorinex's warehouse in Lexington to the global stage, Josh's dedication to brand authenticity is nothing short of inspiring. As we dive into this branding masterclass, you'll learn the art of seeking and sharing the profound human truths within every brand. Hear the unexpected excitement in my voice as Josh's story unfolds. By the end of it, you might catch yourself daydreaming about that favorite coffee brand of yours, or that tent maker you always trusted, or perhaps a shoe brand you can't live without. If you've ever felt an intrinsic bond with a brand, maybe it's time to ponder on joining its story, just like Josh did. Links: Connect with Josh: https://www.linkedin.com/in/joshdobbie/ Connect with us: https://www.linkedin.com/company/66741635/admin/feed/posts/ Win a Crowbar to break into advertising: https://www.crowbarawards.com/
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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