About This Episode
Effectiveness & Inspiration. The currency of every brand manager, strategist, and strategically minded creative. This week we are lucky enough to be joined by James Hurman, Graduate of Strategic Planning, Entrepreneur, Author, Founder/Co-founder of Previously Unavailable, Tracksuit, AF Drinks, Toothcrush, and Champion of Marketing Effectiveness. If all his accolades don’t say enough, you’ll have to tune in as he maps out the intricacies between above-the-line and below-the-line strategy, breaks down the magic of a high-functioning strategic/creative relationship, and applies the skills of strategic planning to entrepreneurship. You may even leave this episode wondering if Super Bowl ads are really long-term brand tactics… Links: Connect with James: here Buy his book: here Connect with us: here --- Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message
Host
Geno Schellenberger
Co-founder, Breaking and Entering Media
Geno has conducted over 600 conversations with the people shaping advertising, marketing, creativity and culture over six years.
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